Kim Kardashian just teamed up with the NBA. She's a billionaire gang, and just getting richer
-Her SKiMS line of underwear is now the official underwear of the NBA
-The partnership goes beyond just the men's league, SKIMS is working into the WNBA and USA Basketball as well
-This all comes on the heels of Kim launching her men's SKIMS line
-The MENS drop broke SKIMS website traffic records, pulling in 25,000 orders within the first 5 minutes of opening, translating to… millions of dollars in sales in minutes
-She became a Billionaire in 2021 thanks to two businesses— her Beauty line and Skims—as well as cash from reality television and endorsement deals, and a number of smaller investments
Kim = Smart
Photo Courtesy: Bloomberg